A Blooming Floral Empire Goes Digital

The Challenge

The Hidden Garden is an LA-based florist with a multi-faceted business providing floral design services to Hollywood A-List weddings, luxury hotels, corporate events, and social events. Additionally, they provide nationwide flower delivery services. Jane LA was engaged to help elevate their digital footprint with an ecommerce redesign, technology improvements, and customer acquisition campaigns.



We kicked off with a brand strategy engagement to define the target customer personas and lay out the plan for reaching, connecting, and selling to them. We also performed a technology audit and recommended an ecommerce redesign, platform migration to Shopify, and development of a custom POS and fulfillment application.

eCommerce Destination

We designed a new eCommerce destination to elevate the digital user experience to be on par with the physical experience the Hidden Garden floral design team delivers every day at marquee events like the Super Bowl, celebrity weddings, corporate events, and daily home deliveries. Our information architecture mapped users and personas to content pages and calls to action, and our ecommerce shopping experience facilitated frictionless checkout, subscription product and content offerings, and a custom shopify app to power their fulfillment, delivery fleet logistics, and accounting.

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